SEMrush: Overview, Pricing and Features

SEMrush is a software as a service (SaaS) company that was founded by Oleg Shchegolev and Dmitry Melnikov as an SEO tool and a browser extension before adopting the SaaS model, based in Boston that sells online visibility and marketing analytics software subscriptions. The software can provide intelligence data including website traffic information, keywords, projected AdWords spend, topic research,site audits,  lead generation, and other SEO-related data.

See what's inside

SEO: Complete workflow for any SEO professional

  • Technical SEO Audit
  • Semantic core collection
  • Position tracking
  • Ideas for gaining more organic traffic
  • Competitive intelligence
  • "Not provided" problem solution
  • Backlinks audit and analytics

Paid Traffic: Improve the results of your PPC efforts

  • Competition analysis (search and GDN campaigns)
  • Ad keywords and creatives research
  • Keyword grouping and management
  • Negatives optimization
  • Google Shopping campaign analysis
  • Benchmarks of PPC costs at a local level

Social Media: Build your most effective social media strategy

  • Uncover your competitors’ social strategies
  • Benchmark your social performance
  • Spot the best-performing content
  • Schedule and post to five social networks
  • Increase your Facebook reach with post booster
  • Built-in image editor, link shortener & UTM builder
  • Chrome extension available

Content & PR: Create content that drives excellent marketing results

  • Instant analysis of content performance just in a few clicks
  • Trending topic ideas for your articles
  • Shared editorial calendar for all your team members
  • Content optimization for search engines on the go
  • Analysis of your brand presence in the web and social media

Market Research: Market insights and competitors’ strategies overview

  • Spot new opportunities for growth
  • Explore any company’s web traffic and visitor engagement
  • Get data for sales prospecting and lead evaluation
  • Understand new market to the fullest
  • Uncover the most effective digital marketing strategies

SEMrush solutions

For E-commerce

All-in-one solution to boost your online store. From SEO to SMM, SEMrush helps you drive more sales. Find out how to get more traffic with paid and organic search, build a brand, and manage your marketing teamwork.

For Enterprise

At SEMrush, they happy to support your boldest business dreams with data. If you’re looking for an expanded geodatabase, an industry-specific database, a niche marketing report – we can fit all the marketing needs of your business.

For Competitive Research

A comprehensive solution to inform your marketing strategy and outperform the competition. Analyze your competitors' traffic and keyword strategies, ads, content, and social media. Target at their gaps. Research and report with one solution.

SEMrush in figures

SEMrush is proud of its work and its results. By accumulating and processing large volumes of data, they aim to provide its clients with the best product, which is now used by over 4 million marketing specialists worldwide.
5 million users - 18 billion keywords - 140 geo databases - 710 million domains

Plans & Pricing

 Pro $99 .95 per month

  • For freelancers, startups and in-house marketers with a limited budget
  • Run your SEO, PPC, and SMM projects with 40+ advanced tools.
  • Know your competitors’ traffic sources, rankings, social media results & more.

Guru $199 .95 per month

For SMB and growing marketing agencies

All the Pro features plus:

  • Content Marketing Platform
  • Branded reports
  • Historical Data
  • Extended limits

Business $399 .95 per month

For agencies, E-commerce projects and businesses with an extensive web presence

All the Guru features plus:

  • White-label reports
  • API access
  • Extended limits and sharing options
  • Google Data Studio Integration
Boost your digital marketing efforts: Start You Free Trial
This product was reviewed by James : 5/5

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User Rating

3.8 average based on 6 reviews.

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Reviews for SEMrush: Overview, Pricing and Features


SEMRush is one of the best SEO tools out there.


We utilize SEMRush within our SEO toolbelt in our strategy team, in addition to tools like Moz and Screaming Frog. We utilize SEMRush to strengthen our SEO audits and track ongoing maintenance of an SEO strategy.


An Essential Tool for SEO Website Audits


Great for beginners to advance users


Best tool for digital marketing companies and businesses.


SEMRush: probably my favorite SEM tool & inexpensive
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Category : Web Tools
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Publish Time : 17 days ago

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